How does doodling affect memory retention according to Andrade's findings?

• A. Doodling hinders memory retention
• B. Doodling has no effect on memory retention
• C. Doodling improves memory retention
• D. Doodling negatively distracts from memory tasks

Answer: (C)

Doodling improves memory retention by allowing individuals to engage in a low-level cognitive task while simultaneously listening or processing information. Andrade's research indicates that this seemingly simple activity helps to maintain focus and prevent mind-wandering, which can detract from the ability to absorb and recall information. The act of doodling can enhance engagement with the material, making it easier for individuals to remember details later. This dual engagement means that while one part of the mind is occupied with doodling, other parts remain attentive to the central content being presented, ultimately aiding memory retention.